Who we are what makes us go
Consumer Options is a full service market research company. We deliver insights by combining research outcomes; real time data and smart thinking to enable you make insightful decisions.
We have the flexibility of conducting Market research in East Africa and the rest of Africa. We understand the diversity that comes with each country.
Our capabilities include using of Qualitative and Quantitative techniques including Computer Assisted Telephone Interviews (CATI), Computer assisted Personal Interviews (CAPI), paper interview, mobile and online data collection, in-depth interviews and focus group discussions. We thrive in going beyond the obvious.
Over the last 12 years, Consumer Options has grown and has the ability to conduct research in most of Africa. Our awesome team of statisticians and psychologist with business acumen are committed to delivering insights and answering most business challenges. We are famous for our insight generation skills.
We are committed to engaging in long term partnerships that enable our clients benefit in a wholesome way to drive business success. At Consumer Options Ltd., We do not just give you data; we make your consumer come alive by assisting you see beyond the obvious.
Download Our Company ProfileWe are a team of tried and tested practitioners, researchers and marketers. The business of research is at our heart.
Collectively, we have many years of experience working on Consumer and Social research. As individuals, we have unique and complementary approaches.
We came together to help businesses achieve their potential and to meet real market needs. Our team prides itself in its futuristic outlook and ability to inject a new way of thinking.
Our team is comprised of seasoned researchers with passion for your consumers, brands, products and your business. We bring into the sector, knowledge, expertise and experience.
Download Our Company ProfileJael Amara
Jael has over 15 years research experience and in 2 Years advertising across Africa.
She has worked with various clients in the telecommunication sector, FMCG, agriculture, housing developments, fashion, banking and beverage sectors across various Sub-Saharan countries.
She has extensively used various qualitative, quantitative and digital research methods in various studies
She is very knowledgeable, able to provide strategic direction and advice on consumers, brand and marketing related aspects. She possesses strong project management and client interface skills and her business acumen is incomparable.
She holds a Bachelor of Arts Degree in Sociology & Economics, an MBA from Catholic University of Milan, Italy and Masters in Organizational Leadership for the International Leadership University.
JANE NZOMO
Jane brings to the industry more than 20 years of experience and is responsible for the growth of the organisation into the rest of Africa. She is very much a part of the history of Consumer Options Ltd.
She provides strategic direction for businesses from research as well as insights for business growth. Jane has extensive cross-cultural working experiences in Uganda, Tanzania, Botswana, Zimbabwe and South Africa and others.
Her research experiences spans various industries including FMG, automobile, financial services and housing development to mentions but a few. She has seen it all.
She has a Degree in Business Management and leadership from Management University of Africa.MARY MAJUMA
Has over 8 years experience in market research accrued from different cultural influence across parts of West Africa, Southern Africa, East Africa, and Central Africa.
She is excellent in multi–country project delivery and is excellent in project managements.
For Mary, Leadership is a gift with a mix of fun and strong push for results.
Mary has a background in marketing and accounting from CIM (chattered institute of marketing and (CIMA) chattered institute of management accounting)
Benjamin Nzioki
Benjamin has over 10 years of experience in Market Research with a strong focus towards FMCG categories & retail studies. He is a quantitative expert with project excellent management and analysis skills.
He has experience in conducting shopper behavior studies and brand strategy development.
He has a degree in Bachelor of Commerce (Operations & Technology Management) from the University of Nairobi
Jane Nzomo
Managing DirectorJael Amara
Business Development DirectorLife with Us Being with CO
We love, we work, we laugh,
- We embrace technology.We are grounded, dynamic, young and transparent.
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We capture our moments and your consumers' too.
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Our CSR Community Building
At Consumer Options we have CSR PILLARS that are divided into Community, Education and Young people. We believe that when we impact and change the lives of the community around us we will have a safe and happy environment.
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- Our CSR is driven by pure giving.
Client Experience
ICT
FMCG
Financial Services
Agriculture
Real Estate
Beverages
Manufacturing
Energy and Petroleum
Government and Parastatals
NGO's
Consultancy and Advertising
Education
Automobiles
Testimony nice things said about us
Dear Jane and the team, You did a fantastic job! I was really impressed by your function and delivery! We will keep you in mind on projects that we can work together. May God prosper your business. Kind regards,
Ken Kariuki, Divergys Limited
Consumer Options Team, Thank you for the invite, it was a really inspiring event. In your growth plans, we sure can share a lot and even look at how we can synergize in our currently existing markets all the best and great blessings!
George Murimi, Swivel Marketing
A job well done. “We enjoyed working with Consumer Options Ltd and were impressed at the consideration and thoughtfulness with which our concerns and queries were addressed and incorporated into research”. “Consumer Options Ltd truly understand client needs and insightfully inform on strategies for business growth. I will be reaching out to you while formulating some of our project assessment strategies to incorporate research feedback”.
Judy Kibinge- Founder / Creative Director at Seven Productions Ltd.
Testimony nice things said about us
Dear Jane and the team, You did a fantastic job! I was really impressed by your function and delivery! We will keep you in mind on projects that we can work together. May God prosper your business. Kind regards,
Ken Kariuki, Divergys Limited
Consumer Options Team, Thank you for the invite, it was a really inspiring event. In your growth plans, we sure can share a lot and even look at how we can synergize in our currently existing markets all the best and great blessings!
George Murimi, Swivel Marketing
A job well done. “We enjoyed working with Consumer Options Ltd and were impressed at the consideration and thoughtfulness with which our concerns and queries were addressed and incorporated into research”. “Consumer Options Ltd truly understand client needs and insightfully inform on strategies for business growth. I will be reaching out to you while formulating some of our project assessment strategies to incorporate research feedback”.
Judy Kibinge- Founder / Creative Director at Seven Productions Ltd.
What We Do research and beyond
We are a Pan African company with the ability to conduct research all over Africa.
We have experience working in various African countries including:Kenya, Uganda, Tanzania, Rwanda, South Sudan, Malawi, Zambia, Angola, Zimbabwe, South Africa , Botswana, Sudan, Ethiopia, Angola, Nigeria, Ivory Coast, Ghana, Senegal, Burkina Faso
We work in some African countries with established partners
We also executes research projects for international consultants and NGOs Most originate from United Kingdom, South Africa, US, Denmark, Germany & China
Africa Statistics numbers
Uganda Pop: 40.1M, City: Kampala, GDP (2014):USD 27B, GNP: USD 919
Tanzania Pop: 52.3M, City: Dodoma, GDP (2014):USD 48.06B, GNP: USD 919
****Rwanda Pop: 11.3M, City: Kigali, GDP: USD 7.89B, Per capita Income: 698
Red spots - Our coverage
Grey shading - Where we are fully operational with executive management; we do not partner with agencies
Pink shading - Where we have worked with partners
Source: (population): http://www.prb.org/pdf15/2015-world-population-data-sheet_eng.pdf | Source: (GDP): http://data.worldbank.org/country/
Our Speciality What we are good at
Consumer Options Ltd Specializes in finding creative and innovative ways to respond to our clients’ needs and challenges. The breadth and depth of our expertise allows us the flexibility to undertake a wide range of engagements. We provide products and solutions to match your needs.
We have business experience in the areas of automobile, agriculture, fast moving consumer goods, trade outlets, Information technology, Financial services, Travel & Tourism, Real estate, Pharma among others.
We undertake the following types of studies;
- Usage and attitude Survey
- Consumer Needs / trends Surveys
- Segmentations studies
- New product development
- Product testing and tasting studies
- Customer Satisfaction surveys
- Employee engagement
- Churn management
- Corporate Image Surveys
- Advertisement testing
- Brand health checks
- Brand tracking surveys
- Geo Mapping
- Retail census
- Mystery shopping
- Channel Management survey
Research Tools what we use
K-BUS
This is a multi-client survey. It is a highly cost-effective way of understanding your target consumer while enjoying higher statistical reliability and flexibility
K-Bus uses a representative sample of 1500 per quarter covering the whole of Kenya except North Eastern, Marsabit, Turkana and Samburu.
K-Bus is designed to enable individuals, companies, public organizations, NGOs as well as religious organizations access research findings while optimizing on budgetary allocations
K-Bus can be used for a one-off exploration and tracking of almost any topic of interest: brand awareness, advertising recall, attitudes, in-home presence, opinions on social issues
Engage
Engage is an ethnographic tool that bridges the gap between what people say they do and what they actually do.
It allows companies to immerse themselves into their consumer’s lives in order to understand their world and real situations which in turn will translate into innovations, ideas and business opportunities.
Engage allows for an understanding of needs that consumers cannot articulate without relying on consumer memory and recall by immersing into the life of the consumer.
CUSTIX
This is data analysis software that uses statistical methods to compute:
- Satisfaction Indexes
- Delight indexes
- Frustration indexes
- Provides segmentation of customers who are happy or frustrated with the specific issues contributing to the two segments
- Guide to the attributes to be measured based on negative and positive touch points as well as service delivery standard attributes
BASIX
This is a tool that segments consumers with factors that drive their decision to use a brand or alternatives (competitors’ brand) into four segments:
Characteristics are set / gathered through in-depth analysis using the qualitative technique which segments customer behavior towards a product/ service.
These attributes are then measured and input on the tool to consolidates characteristics and give proportion to each segment. The tool is therefore good indicator to predict behavior shifts if one of the characteristics is altered in any given way.
Pitch
This is an advertisement test tool designed to evaluate promotional campaigns. It is developed to assist advertising agencies in optimizing their communication and marketing strategies and develop innovative media campaigns.
Pitch 360 is designed to test all stages of advertising:
Concept Refinement; It involves refining ideas/concepts into realistic consumer-oriented advertising concepts.
Pre-test campaign; it involves testing an ad campaign before it is aired so as to enhance successful market adoption hence increasing awareness
Post test campaign; It involves assessing the effect of promotional and marketing campaigns on the market.
SME Explorer
SME explorer is a Consumer Options Research product that entrust low budget research solutions to Small and Medium enterprises.
Trendmasters
Trendmasters Trendmasters is a Consumer Options’ Home-Grown tool that utilizes quick, fast and cost-effective Online/SMS survey solution allowing for top-of-mind consumer feedback and opinion polling, with results being delivered within 3 working days.
Quantitative Research quantify problems
Quantitative research quantifies problems by generating numerical data or data that can be transformed into usable statistics.
It makes use of measurable data to formulate facts and uncover patterns. Quantitative research answers the questions how many, what is the ratio, what percentage, at what price and all other questions that need statistical validity. It is used to quantify attitudes opinions and behaviors.
Our quantitative approaches include Face to Face interviews, Telephonic Interviews, Hall Tests, Consumer panels, Mystery shopping and Online surveys.
Qualitative Research understand underlying reasons
Qualitative research is used to understand underlying reasons, motivations and opinions, behaviors and social contexts. It is exploratory in nature and seeks to answer the questions why, how, what, when, where, and who.
Our qualitative approaches include Focus Group Discussions, Mini Groups & Friendship Groups,Consumer Immersions,Triads, In-depth interviews, online group discussions, consumer panels, Creative Workshops and retail observations
Creative workshops: We engage stakeholders in open discussions on research findings to generate deeper insights for implementation as strategy
Consumer Immersions: We attempt to explain how culture represents the cultural constructions, in which we live through participant observations. Participants live and form bonds within the environment the ethnography is being conducted spending months or years within this environment.
